Florence Historic Walking Tours: UNA Campus
Tour begins at the Harrison-Plaza Fountain near the lion habitat at 10:00 am. This tour is led by...
Smoke on the Water BBQ Festival
The Smoke on the Water Festival is more than just a BBQ cook-off. It is an event for the entire...
Florence Historic Walking Tours: North Court & Seminary Streets
Tour begins at Rogers Hall, 1 Harrison Plaza, Florence, AL at 10:00 a.m. This tour is led by Billy...
The Secret Sisters
VIP tickets feature early entry into the main theater (6 p.m.), meet-and-greet with the Sisters,...
Florence Historic Walking Tours: Forks of Cypress
Directions to the site are as follows: Take Cox Creek Pkwy. to Jackson Road and turn right. ( no...
Celtic Fest at Belle Mont Mansion
The Belle Mont Celtic Fest, featuring the music and culture of Scotland and Ireland, will be held...
Shoals Storytelling Festival
Shoals Storytelling Festival to be held May 16-18, 2024 The list of storytellers who have...
Jeepin' the Saloon 2024
Join us for 3 days of off-roading family friendly fun! We have over 3,000 acres of...
Discover The Shoals
Events Calendar
What’s happening in Florence, AL and the Shoals?
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Outdoors
Discover outdoor adventure and reconnect with nature in our...
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Explore Eat and Drink
Small, intimate restaurants with farm-to-table selections....
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Muscle Shoals Sound
FAME Studios, Muscle Shoals Sound, and a host of other...
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Spas & Wellness
Slow down, relax, and take care of yourself in Florence and...
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Shopping
Florence shopping is vibrant and alive. From tranquil Rogersville to historic Downtown Florence,...
Be Inspired
Follow this itinerary for a full day of inspirational exploration.
Course of Action
Find out where to play golf in Florence, AL and The Shoals.
Live Music
The Shoals is known for its live music. You never know what well-known musician might make an...
Visit the places that created your playlist!
Tour the studios where The Rolling Stones, Aretha Franklin, Rod Stewart, Cher and so many more made music history!
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Mavis' Movin' & Groovin' Bus Tours
Have you ever wondered who the makers and shapers were for the City of Florence and The Shoals? Hop aboard the Mavis Tour Bus and take a ride back in time to hear some of the legendary stories of our area! She and her team will take you there!
What’s for Lunch in the Shoals?
Hungry for lunch? No worries – we've got you covered. Check out these local gems we adore for a...
Unforgettable Scenic Drives in The Shoals
In addition to our historic attractions and local restaurants,The Shoals is a prime location for...
Top 6 Free Things to Do
Find the top free things to do in Florence and The Shoals. Who says you can’t have fun on a budget?
