Florence Tourism can help your event planning process run smoother. Our team can assist you with:

  • Information on area facilities
  • Hotel and venue proposals
  • Contacting local sport organizations
  • Arrange site inspections of facilities, venues and hotels
  • Provide tourism materials like maps and pamphlets

Please fill out the form below and someone from the Florence/Lauderdale CVB will get back to you ASAP.

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Through collaboration between Florence Tourism and the City of Florence, the Major Events Office is enjoying successes from the joint strategy of “bid more, win more, host more”, and is proud to host a variety of events.

High School World Fishing Finals

Cabela’s Boat US Collegiate Bass Fishing Championship

Alabama Bass Trail Fishing Tournament

Ultimate Frisbee Co-Ed Celebration Tournament

Renaissance Man Triathlon

Dragon Boat Festival

North Alabama Stars Showcase Basketball Tournament


Florence is the home to the University of North Alabama; the oldest 4 year state supported University in the State of Alabama.  We are located in the northwest corner of the state and right on the banks of the Tennessee River in a community known as The Shoals.  We have a rich sporting heritage as well as music, culture and Native American history.


Suzie Shoemaker

Manager, Sport/Event Sales

Florence/Lauderdale Tourism
200 Jim Spain Drive
Florence, AL 35630

Phone: 256-740-4141
Toll Free: 888-356-8687
Fax: 256-740-4142