About the Florence-Lauderdale CVB
Our mission is to strengthen the economic foundation for all citizens of Lauderdale County.
Mission Statement
The purpose of the Board shall be to market, advertise and promote Florence and the greater Shoals area, as a destination of choice as well as, a meeting and convention center.
This primary objective shall be accomplished by soliciting conferences, individual, corporate and group visitors including sporting events, and through the promotion of our special attractions and overall resources of the region.
The Board shall further attempt to expand tourism through the support of educational, cultural, recreational, civic and social activities that enhance the perception of this area by showcasing its hospitality and natural beauty.
The overall intent of this mission is to strengthen the economic foundation for all citizens of Lauderdale County.
Meet the Team!
Rob Carnegie
President & CEO
rob@visitflorenceal.com
Lee Moore
Office Administrator
lee@visitflorenceal.com
Linda Jones
Visitor Services Manager
linda@visitflorenceal.com
Tyler Dolan
Sales Manager - Sport & Travel Trade
tyler@visitflorenceal.com
Angela Broyles
Project Manager/Partnership Services
angela@visitflorenceal.com
Will Harvey
Creative Services Manager
willh@visitflorenceal.com
The Mavis Bus Tours Road Crew!

Billy Warren
Lead Guide - Florence City History Tour

Kevin Lamb
Lead Guide - Shoals Music Tour

Kent Mays
Bus Driver

Raymond Guyton
Bus Driver

Keith Latsch
Bus Driver