Helen Keller Festival
This annual event is one of the largest festivals in North Alabama. Please do not bring dogs to...
Shoals Southern Soul Music Festival
1st Shoals Southern Soul Music Festival will be on the beautiful waters of the Tennessee River...
Southern Sturgis
Southern Sturgis Bike Week In the Birthplace of Southern Rock. Muscle Shoals Alabama. Week-Long...
Southern Rock Woodstock Alabama
Southern Rock Woodstock heads to Alabama to bring the party. See you all there!
Bunk A Biker Meet N Greet
Hosted by Zee Traveler, William Eric Sparks and Bunk-a-Biker US Location: Brush Creek Park...
Muscle Shoals Songwriter's Festival
HUGE ANNOUNCEMENT We are so excited to announce that the Muscle Shoals Songwriters Festival 2021...
Muscle Shoals Songwriter's Festival
We are so excited to announce that the Muscle Shoals Songwriters Festival 2021 presented by the...
Welcome to the Shoals!
No matter what type of things you’re interested in, we have things of interest for you. The wonderful thing about this corner of the state of Alabama is our variety.
Events Calendar
What’s happening in Florence, AL and the Shoals?
Learn More
Outdoors
Discover outdoor adventure and reconnect with nature in our...
Learn More
Explore Eat and Drink
Small, intimate restaurants with farm-to-table selections....
Learn More
Muscle Shoals Sound
FAME Studios, Muscle Shoals Sound, and a host of other...
Learn More
Spas & Wellness
Slow down, relax, and take care of yourself in Florence and...
Learn More
Shopping
Florence shopping is vibrant and alive. From tranquil Rogersville to historic Downtown Florence,...
Be Inspired
Follow this itinerary for a full day of inspirational exploration.
Course of Action
Find out where to play golf in Florence, AL and the Shoals.
Live Music
The Shoals is known for its live music. You never know what well-known musician might make an...
We've got that
Muscle Shoals Sound
FAME Studios, Muscle Shoals Sound, and a host of other recording studios made Muscle Shoals, Alabama, the Hit Recording Capital of the World in the 1960s and beyond. And it didn’t stop there – today, there are recording studios all over the Muscle Shoals region, still making hits and propelling artists to fame.
Feel the beat!
Rock n' Roll
Heaven
Tour the studios where The Rolling Stones, Aretha Franklin, Rod Stewart, Cher, Lynyrd Skynyrd and so many more made music history! Pick up your Muscle Shoals Backstage Pass now and save!
Plan Your Trip