The Shoals invites you to slow down, stay awhile, and enjoy authentic Southern hospitality. From our iconic recording studios to local restaurants, shopping, outdoor adventures, events, and live music, there’s a place for you here.
TYLER HALVERSON
Growing up in the tiny town of Canton, South Dakota, Halverson has never been afraid to be himself....
Oka Kapassa Festival 2026
The Oka Kapassa "Return to Coldwater" Festival is a Native American gathering, held in Spring Park,...
Florence Historic Walking Tours: Wilson Park
Join Florence City Historian Billy Ray Warren for a fascinating walking tour through beautiful...
SHOALS AFTER DARK W/ ACE MONROE
Join us for the Shoals After Dark UNA Football Season Opener, featuring Ace Monroe and Ghost River...
The Unspoken Chord: Raw Truths & Resilience
Some stories are too powerful to keep unspoken.Join us for an evening of honest conversation,...
Muscle Shoals Meets Dolly
Join us Friday, September 25 at Singin' River Brewing for a night celebrating the music of Dolly...
Greeting Cards with Mary Houston
Florence Arts & Museums is excited to announce our partnership with Visit The Shoals /...
St. Florian Oktoberfest
Oktoberfest will take place at St. Florian Park and Walking Trail on October 2 and 3. This annual...
ShoalsFest 2026
Join us in Florence for two nights of Jason Isbell and the 400 Unit, Drive-By Truckers performing...
Greeting Cards with Mary Houston
Florence Arts & Museums is excited to announce our partnership with Visit The Shoals /...
Watercolor with Pam Burns
Florence Arts & Museums is excited to announce our partnership with Visit The Shoals /...
Carver’s Creepy Crawly Halloween Festival
CARVER’S CREEPY CRAWLY HALLOWEEN FESTIVAL RETURNS TO HISTORIC DOWNTOWN FLORENCE, ALABAMA FOR YEAR 3...
Plan Your Trip
Welcome to your home away from home! Put up your feet on a balcony overlooking the Tennessee River, after enjoying a massage at the Spa at the Renaissance Shoals. Enjoy the unique atmosphere of themed rooms top-rated GunRunner Boutique Hotel. Watch wildlife walk past as you enjoy a cozy fire inside your cabin at Joe Wheeler State Park. Relax as you’re treated like family at a bed and breakfast. Our area lodging facilities also accommodate anglers planning to fish Pickwick, Wilson and Wheeler Lakes. Whatever you're in the mood for - we have a hotel room just right for you! •••• Photo / Billingsley Photography
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Cities & Towns
Discover the communities of The Shoals.
Attractions
Historic landmarks, scenic parks, museums & more!
Local Bars & Restaurants
Explore local bars & restaurants.
Tours
Get inspired to discover Florence and the Shoals with travel itineraries and tours.
Golf
Find out where to play golf in The Shoals.
Fishing
Find out about the top fishing spots in Florence and the Shoals.
Live Music
The Shoals is known for its live music. You never know what...
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Annual Events
Plan your visit around one of our top annual events,...
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Outdoors
Discover outdoor adventure and reconnect with nature in our...
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Shopping
Florence shopping is vibrant and alive. From tranquil...
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Spas & Wellness
Slow down, relax, and take care of yourself in Florence and...
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eBike Rentals
Cycle your way through The Shoals on a pedal-assisted eBike. Enjoy the trails of the TVA Reservation, Wildwood Park, McFarland Park, River Heritage Trail or through the city!
Mavis' Movin' & Groovin' Bus Tours
Have you ever wondered who the makers and shapers were for the City of Florence and The Shoals? Hop aboard the Mavis Tour Bus and take a ride back in time to hear some of the legendary stories of our area! She and her team will take you there!
Visitors Center
Located in McFarland Park, the Visitors Center has impressive displays and exhibits designed by Method-1, a division of ExpoDisplays of Birmingham. These exhibits feature the area’s tourism assets. Additionally, a 40-seat conference room called The Gallery is on site which hosts live music events, guest speakers, artisans and other public events.
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The Ultimate Shoals Fall Bucket List
As the leaves change colors and the crisp air settles over the Tennessee River, there's no better...
3 Instagram-Worthy Fall Photo Spots in The Shoals
The Shoals is full of picturesque locations perfect for photo-ops year round, but there is...
Unforgettable Scenic Drives in The Shoals
In addition to our historic attractions and local restaurants,The Shoals is a prime location for...
Hidden in The Shoals
Set out on a treasure hunt across the Shoals, following clues along the Tennessee River through...
Top 5 Free Things to Do
Find the top free things to do in Florence and The Shoals. Who says you can’t have fun on a budget?
CAUTION! Stones Ahead Brings Rock & Roll History to Florence, Alabama
The Shoals has never been short on music history. Now, there’s another reason for music fans to...
