2022 Shoals Spirit of Freedom Celebration @ McFarland Park
Singing River Media Group and the City of Florence are excited to announce that the “39th Spirit of...
The W.C. Handy Music Festival
William Christopher “W.C”. Handy was “Father of the Blues”. The Festival in his honor came about as...
Shoalsfest
Jason Isbell and his 400 Unit are back with a great line-up of bands for this 2-day festival in...
Symphony Under the Rock
The Rattlesnake Saloon is the inspirational setting for our outdoor concert featuring Berklee...
Muscle Shoals Songwriters Festival
The Muscle Shoals Songwriters Festival is set to return to the “Hit Recording Capital of The...
Welcome to the Shoals!
No matter what type of things you’re interested in, we have things of interest for you. The wonderful thing about this corner of the state of Alabama is our variety.
Events Calendar
What’s happening in Florence, AL and the Shoals?
Learn More
Outdoors
Discover outdoor adventure and reconnect with nature in our...
Learn More
Explore Eat and Drink
Small, intimate restaurants with farm-to-table selections....
Learn More
Muscle Shoals Sound
FAME Studios, Muscle Shoals Sound, and a host of other...
Learn More
Spas & Wellness
Slow down, relax, and take care of yourself in Florence and...
Learn More
Shopping
Florence shopping is vibrant and alive. From tranquil Rogersville to historic Downtown Florence,...
Be Inspired
Follow this itinerary for a full day of inspirational exploration.
Course of Action
Find out where to play golf in Florence, AL and the Shoals.
Live Music
The Shoals is known for its live music. You never know what well-known musician might make an...
We've got that
Muscle Shoals Sound
FAME Studios, Muscle Shoals Sound, and a host of other recording studios made Muscle Shoals, Alabama, the Hit Recording Capital of the World in the 1960s and beyond. And it didn’t stop there – today, there are recording studios all over the Muscle Shoals region, still making hits and propelling artists to fame.
Feel the beat!
Get Your
Singing River Swag!
The Shoals Shop was inspired by the diverse, creative culture that is the heartbeat of The Shoals. A brand designed to evolve alongside the city it celebrates, with unpretentious offerings crafted for everyone.
BUY NOW