W.C. Handy Music Festival
The W.C. Handy Music Festival was initiated with the help of musician and Sheffield native Willie...
Handy on the Plaza
After more than a decade, downtown businesses are coming together to bring back a four day musical...
Saddle Up for St. Jude
Join us for an unforgettable weekend of music, fun, and giving back at the 29th Annual Northwest...
Beats & Eats: Trey Nichols
The Muscle Shoals Parks and Recreation Department is thrilled to announce the launch of a new...
Sax in the City
Mark your calendars for this year’s Sax in the City Concert featuring The Midnighters! Join us as...
Woodmont Baptist Church Presents: WC Handy Songwriter Showcase
Featuring Gary Baker, Becky Hobbs, Jerry Salley and Bobby Tomberlin.This event is free and everyone...
Shoals Songwriter Showcase
The Florence-Lauderdale Convention & Visitors Bureau is proud to present the annual Shoals...
Beats & Eats: Ty Moore
The Muscle Shoals Parks and Recreation Department is thrilled to announce the launch of a new...
Top Songwriters Showcase
There are so many talented emerging and established songwriters in the Shoals and this Top...
Beats & Eats: Bay Simpson
The Muscle Shoals Parks and Recreation Department is thrilled to announce the launch of a new...
Movies at the Amphitheater
Bring your lawn chairs, your family, and your smile—this event is completely FREE and open to the...
ShoalsFest
Jason Isbell has announced the fourth edition of ShoalsFest, which will make its return to...
Discover The Shoals
Events Calendar
What’s happening in Florence, AL and The Shoals?
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Outdoors
Discover outdoor adventure and reconnect with nature in our...
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Explore Eat and Drink
Small, intimate restaurants with farm-to-table selections....
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Muscle Shoals Sound
FAME Studios, Muscle Shoals Sound, and a host of other...
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Spas & Wellness
Slow down, relax, and take care of yourself in Florence and...
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Shopping
Florence shopping is vibrant and alive. From tranquil Rogersville to historic Downtown Florence,...
Be Inspired
Follow this itinerary for a full day of inspirational exploration.
Live Music
The Shoals is known for its live music. You never know what well-known musician might make an...
Course of Action
Find out where to play golf in Florence, AL and The Shoals.
eBike Rentals
Cycle your way through The Shoals on a pedal-assisted eBike. Enjoy the trails of the TVA Reservation, Wildwood Park, McFarland Park, River Heritage Trail or through the city!
Mavis' Movin' & Groovin' Bus Tours
Have you ever wondered who the makers and shapers were for the City of Florence and The Shoals? Hop aboard the Mavis Tour Bus and take a ride back in time to hear some of the legendary stories of our area! She and her team will take you there!
Summer Weekend Itinerary in The Shoals
Get ready for summer weekend fun in The Shoals! Whether...
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Florence, Alabama Named No.1 Best Small College Town By USAToday 10Best
Florence has officially been named the No. 1 Best Small...
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Top 5 Free Things to Do
Find the top free things to do in Florence and The Shoals....
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Girls' Weekend Getaway in The Shoals ♥
Grab your girlfriends and head to The Shoals for a trip to...
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Unforgettable Scenic Drives in The Shoals
In addition to our historic attractions and local...
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