Welcome to the Shoals!
No matter what type of things you’re interested in, we have things of interest for you. The wonderful thing about this corner of the state of Alabama is our variety.
Florence shopping is vibrant and alive. From tranquil Rogersville to historic Downtown Florence,...
Follow this itinerary for a full day of inspirational exploration.
Course of Action
Find out where to play golf in Florence, AL and the Shoals.
The Shoals is known for its live music. You never know what well-known musician might make an...
Mavis' Movin' & Groovin' Bus Tours
Have you ever wondered who the makers and shapers were for the City of Florence and The Shoals? Hop aboard the Mavis Tour Bus and take a ride back in time to hear some of the legendary stories of our area! She and her team will take you there!
Singing River Swag!
The Shoals Shop was inspired by the diverse, creative culture that is the heartbeat of The Shoals. A brand designed to evolve alongside the city it celebrates, with unpretentious offerings crafted for everyone.BUY NOW