Christmas Open House
You're INVITED! Join us on Wednesday, December 7th at the Florence-Lauderdale Visitor...
Mike Farris: Soul of Christmas '22
Mike Farris Sings! The Soul Of Christmas” delivers everything you want in a holiday show; high...
The Polar Express
Our hugely popular Polar Express family holiday event is back! On December 16 or 17 at 6 pm,...
Paul Thorn - Never Too Late to Call - Benefit Concert
Area favorite Paul Thorn returns to the Marriott Shoals Conference Center, to celebrate the holiday...
MOVIES OF OUR GENERATION
JAN 28 at 7 PM – NORTON AUDITORIUMBernstein – Somewhere from West Side StoryWilliams – Jurassic...
SYMPHONY OF INDEPENDENCE
MAR 19 at 3 PM – NORTON AUDITORIUMSibelius- Symphony No.2 in D Major, Op. 43Croad – Suite for...
Special Event SSO YOGA
Lead by: Yoga House – FlorenceAPR 1 at 10 AM – TURTLE POINT COUNTRY CLUBYoga mats become concert...
Special Event - PAINT THE TOWN AT PICKET
Live Master Painter: Anne CorhernAPR 1 at 7 PM – PICKETT ON COURT Enjoy a SSO Special Event...
STAR WARS: A NEW HOPE
MAY 6 at 7 PM – NORTON AUDITORIUMSince the release of the first Star Wars movie over 40 years ago,...
Welcome to the Shoals!
No matter what type of things you’re interested in, we have things of interest for you. The wonderful thing about this corner of the state of Alabama is our variety.
Events Calendar
What’s happening in Florence, AL and the Shoals?
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Outdoors
Discover outdoor adventure and reconnect with nature in our...
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Explore Eat and Drink
Small, intimate restaurants with farm-to-table selections....
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Muscle Shoals Sound
FAME Studios, Muscle Shoals Sound, and a host of other...
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Spas & Wellness
Slow down, relax, and take care of yourself in Florence and...
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Shopping
Florence shopping is vibrant and alive. From tranquil Rogersville to historic Downtown Florence,...
Be Inspired
Follow this itinerary for a full day of inspirational exploration.
Course of Action
Find out where to play golf in Florence, AL and the Shoals.
Live Music
The Shoals is known for its live music. You never know what well-known musician might make an...
We've got that
Muscle Shoals Sound
FAME Studios, Muscle Shoals Sound, and a host of other recording studios made Muscle Shoals, Alabama, the Hit Recording Capital of the World in the 1960s and beyond. And it didn’t stop there – today, there are recording studios all over the Muscle Shoals region, still making hits and propelling artists to fame.
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Singing River Swag!
The Shoals Shop was inspired by the diverse, creative culture that is the heartbeat of The Shoals. A brand designed to evolve alongside the city it celebrates, with unpretentious offerings crafted for everyone.
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