Heartland Showcase Unveiling
On November 21st at 2:30 pm, the Hall of Fame will host an unveiling for the hit country group,...
A Night of Low Brass
A Night Of Low Brass will feature both low brass chamber ensembles and the full studio performing...
Travis Wammack's Birthday Bash
Come join us for a night of music celebrating Travis Wammack!
Open Mic Night
On the 1st Tuesday of Every Month join Singin” River Live for Open Mic Night! This is a...
John Paul White - Home for the Holidays
John Paul White returns to Norton Auditorium in Florence, Alabama on December 4th for a special...
Shennandoah "Unplugged"
Helen Keller Festival's Third Annual WinterFest - Shennandoah"Unplugged"Tickets are $25 Reserved...
Paul Thorn
Raised in Tupelo, Mississippi, among the same spirits (and some of the actual people) who nurtured...
An Evening With Chuck Leavell
Come experience a once in a lifetime event as Chuck Leavell takes the Shoals Theatre stage. Tickets...
BoomBox at On The Rocks
Doors: 8:00pmTickets: $15- BoomBox -A little house, a little blues, a little funk, a little rock,...
The Tennessee Valley Strummers
The Tennessee Valley Strummers will return to the Florence/Lauderdale Visitor Center in McFarland...
Mike Farris Sings the Soul of Christmas - Muscle Shoals
Mike Farris Sings! The Soul Of Christmas delivers everything you want in a Christmas show- high...
Welcome to the Shoals!
No matter what type of things you’re interested in, we have things of interest for you. The wonderful thing about this corner of the state of Alabama is our variety.
Events Calendar
What’s happening in Florence, AL and the Shoals?
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Outdoors
Discover outdoor adventure and reconnect with nature in our...
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Explore Eat and Drink
Small, intimate restaurants with farm-to-table selections....
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Muscle Shoals Sound
FAME Studios, Muscle Shoals Sound, and a host of other...
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Spas & Wellness
Slow down, relax, and take care of yourself in Florence and...
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Shopping
Florence shopping is vibrant and alive. From tranquil Rogersville to historic Downtown Florence,...
Be Inspired
Follow this itinerary for a full day of inspirational exploration.
Course of Action
Find out where to play golf in Florence, AL and the Shoals.
Live Music
The Shoals is known for its live music. You never know what well-known musician might make an...
We've got that
Muscle Shoals Sound
FAME Studios, Muscle Shoals Sound, and a host of other recording studios made Muscle Shoals, Alabama, the Hit Recording Capital of the World in the 1960s and beyond. And it didn’t stop there – today, there are recording studios all over the Muscle Shoals region, still making hits and propelling artists to fame.
Feel the beat!
Feel
The Shindig
Every year since 2009, we have gathered our friends from the communities of music, food, fashion and art for a hot summer weekend celebration in Florence, Alabama.
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