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Welcome to the Shoals!

No matter what type of things you’re interested in, we have things of interest for you. The wonderful thing about this corner of the state of Alabama is our variety.

Find Your Voice
From The Heart


Florence shopping is vibrant and alive. From tranquil Rogersville to historic Downtown Florence,...

Be Inspired

Follow this itinerary for a full day of inspirational exploration.

Course of Action

Find out where to play golf in Florence, AL and the Shoals.

Live Music

The Shoals is known for its live music. You never know what well-known musician might make an...


We've got that

Muscle Shoals Sound

FAME Studios, Muscle Shoals Sound, and a host of other recording studios made Muscle Shoals, Alabama, the Hit Recording Capital of the World in the 1960s and beyond. And it didn’t stop there – today, there are recording studios all over the Muscle Shoals region, still making hits and propelling artists to fame.

Feel the beat!

Rock n' Roll


Tour the studios where The Rolling Stones, Aretha Franklin, Rod Stewart, Cher, Lynyrd Skynyrd and so many more made music history! Pick up your Muscle Shoals Backstage Pass now and save!

Plan Your Trip