Belle Mont Quilt Show
The annual Belle Mont Quilt Show will be on display at historic Belle Mont Mansion, Wednesdays –...
St. Florian Oktoberfest
Oktoberfest 2023 will be the largest event ever held in the 21 year history!! We now have over 110...
The Shoals Symphony: Shakespeare in Florence
Experience Shakespeare's timeless beauty through a stunning musical performance.Immerse yourself in...
9th Annual Seven Points Art Crawl
The Seven Points Arts Community welcomes you to the 9th annual Art Crawl on Thursday, October 12th,...
Shoals Dragon Boat Festival
This year's Shoals Dragon Boat Festival is October 14 at McFarland Park. We are accepting team...
Life Without Limits Half Marathon, 5K, and a 1-Mile Fun Run
Join us for the Life Without Limits Half Marathon, 5K, and a 1-Mile Fun Run in Florence, AL.Bank...
Muscle Shoals Songwriters Festival
The Muscle Shoals Songwriter Festival 2023 is happening November 3-5, 2023 and tickets are on sale...
Welcome to the Shoals!
No matter what type of things you’re interested in, we have things of interest for you. The wonderful thing about this corner of the state of Alabama is our variety.
Events Calendar
What’s happening in Florence, AL and the Shoals?
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Outdoors
Discover outdoor adventure and reconnect with nature in our...
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Explore Eat and Drink
Small, intimate restaurants with farm-to-table selections....
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Muscle Shoals Sound
FAME Studios, Muscle Shoals Sound, and a host of other...
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Spas & Wellness
Slow down, relax, and take care of yourself in Florence and...
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Shopping
Florence shopping is vibrant and alive. From tranquil Rogersville to historic Downtown Florence,...
Be Inspired
Follow this itinerary for a full day of inspirational exploration.
Course of Action
Find out where to play golf in Florence, AL and the Shoals.
Live Music
The Shoals is known for its live music. You never know what well-known musician might make an...
Mavis' Movin' & Groovin' Bus Tours
Have you ever wondered who the makers and shapers were for the City of Florence and The Shoals? Hop aboard the Mavis Tour Bus and take a ride back in time to hear some of the legendary stories of our area! She and her team will take you there!
Visit the places that created your playlist!
Tour the studios where The Rolling Stones, Aretha Franklin, Rod Stewart, Cher and so many more made music history!
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