UNA Percussion: Dynamic Duos V
The UNA Percussion Program is excited to bring back the "Dynamic Duos" concert! This concert...
BoomBox Live Set
Join us for a live BoomBox set from Donna Jean's Studio in Muscle Shoals, AL! Livestream on...
From Bach to Brubeck
The Ritz Theatre in Sheffield welcomes Joanne Smith, Professor Emeritus of Piano and Pedagogy from...
Ronda Ray Acoustic Show
When singer/songwriter, Ronda Ray, takes the stage, it’s party time! Her authentic, gritty, cowgirl...
Grafted Culture Live
Grafted Culture will be performing live at Swampers from 5-7 P.M.! They will be followed by Barry...
UNA Honor Band!
Join us for our annual UNA Honor Band!We will have one Middle School group and two High School...
Roadside Mattress Live
Roadside Mattress returns to FloBama Downtown! We hope you can join us!
Ronnie Mcdowell Birthday Concert and Celebration
DATE CHANGE UPDATE:Due to the uncertainty of Covid-19 in Franklin County, the Ronnie McDowell...
LIVE at Swamper's Bar & Grille - Laura Lane
Nashville recording artist and singer songwriter, Laura Lane, will be joined by Nashville producer,...
Welcome to the Shoals!
No matter what type of things you’re interested in, we have things of interest for you. The wonderful thing about this corner of the state of Alabama is our variety.
Events Calendar
What’s happening in Florence, AL and the Shoals?
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Outdoors
Discover outdoor adventure and reconnect with nature in our...
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Explore Eat and Drink
Small, intimate restaurants with farm-to-table selections....
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Muscle Shoals Sound
FAME Studios, Muscle Shoals Sound, and a host of other...
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Spas & Wellness
Slow down, relax, and take care of yourself in Florence and...
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Shopping
Florence shopping is vibrant and alive. From tranquil Rogersville to historic Downtown Florence,...
Be Inspired
Follow this itinerary for a full day of inspirational exploration.
Course of Action
Find out where to play golf in Florence, AL and the Shoals.
Live Music
The Shoals is known for its live music. You never know what well-known musician might make an...
We've got that
Muscle Shoals Sound
FAME Studios, Muscle Shoals Sound, and a host of other recording studios made Muscle Shoals, Alabama, the Hit Recording Capital of the World in the 1960s and beyond. And it didn’t stop there – today, there are recording studios all over the Muscle Shoals region, still making hits and propelling artists to fame.
Feel the beat!
Feel
The Shindig
Every year since 2009, we have gathered our friends from the communities of music, food, fashion and art for a hot summer weekend celebration in Florence, Alabama.
Plan Your Trip