Welcome to the Shoals!
No matter what type of things you’re interested in, we have things of interest for you. The wonderful thing about this corner of the state of Alabama is our variety.
Florence shopping is vibrant and alive. From tranquil Rogersville to historic Downtown Florence,...
Follow this itinerary for a full day of inspirational exploration.
Find out where to play golf in Florence, AL and the Shoals.
The Shoals is known for its live music. You never know what well-known musician might make an...
Visit the places that created your playlist!
Tour the studios where The Rolling Stones, Aretha Franklin, Rod Stewart, Cher and so many more made music history!Learn More
Singing River Swag!
The Shoals Shop was inspired by the diverse, creative culture that is the heartbeat of The Shoals. A brand designed to evolve alongside the city it celebrates, with unpretentious offerings crafted for everyone.BUY NOW