Remembering Our Veterans Thru Music
This Memorial Day, join Knox Media Group Inc in honoring our heroes who have served our country...
Music in the Park: Jacob Adams
Jacob Adams will be playing Music in the Park on May, 31 2023Music in the Park is hosted by the...
Helen Keller Festival
Helen Keller Festival 2023 starts on Thursday, June 22, 2023 with our kickoff street party in...
Classic Seger: Bob Seger’s Greatest Hits Live "Celebration in The Shoals Concert"
Thrilling audiences across North America, Classic Seger brings the energy, excitement, and raw...
Welcome to the Shoals!
No matter what type of things you’re interested in, we have things of interest for you. The wonderful thing about this corner of the state of Alabama is our variety.
Events Calendar
What’s happening in Florence, AL and the Shoals?
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Outdoors
Discover outdoor adventure and reconnect with nature in our...
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Explore Eat and Drink
Small, intimate restaurants with farm-to-table selections....
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Muscle Shoals Sound
FAME Studios, Muscle Shoals Sound, and a host of other...
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Spas & Wellness
Slow down, relax, and take care of yourself in Florence and...
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Shopping
Florence shopping is vibrant and alive. From tranquil Rogersville to historic Downtown Florence,...
Be Inspired
Follow this itinerary for a full day of inspirational exploration.
Course of Action
Find out where to play golf in Florence, AL and the Shoals.
Live Music
The Shoals is known for its live music. You never know what well-known musician might make an...
Mavis' Movin' & Groovin' Bus Tours
Have you ever wondered who the makers and shapers were for the City of Florence and The Shoals? Hop aboard the Mavis Tour Bus and take a ride back in time to hear some of the legendary stories of our area! She and her team will take you there!
Get Your
Singing River Swag!
The Shoals Shop was inspired by the diverse, creative culture that is the heartbeat of The Shoals. A brand designed to evolve alongside the city it celebrates, with unpretentious offerings crafted for everyone.
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