Handy Concert honors Essential Workers, Health Care & More
Concert honoring Essentials Workers, Frontline Workers, Health Care Providers, First Responders,...
Handyfest, Florence Alabama
All ages event.
Let's Hang On
Let’s Hang On has established itself as America’s preeminent Frankie Valli and The Four Seasons...
Sweet Caroline Tour
The “Sweet Caroline Tour” is a Neil Diamond Concert Celebration starring the #1 Diamond performer...
The Man In Black: A Tribute to Johnny Cash
With his striking resemblance, spot on mannerisms and baritone voice, Shawn Barker embodies the...
Deborah Allen Christmas Show
Deborah will be singing many of your holiday favorites along with some of her original Christmas...
Welcome to the Shoals!
No matter what type of things you’re interested in, we have things of interest for you. The wonderful thing about this corner of the state of Alabama is our variety.
Events Calendar
What’s happening in Florence, AL and the Shoals?
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Outdoors
Discover outdoor adventure and reconnect with nature in our...
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Explore Eat and Drink
Small, intimate restaurants with farm-to-table selections....
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Muscle Shoals Sound
FAME Studios, Muscle Shoals Sound, and a host of other...
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Spas & Wellness
Slow down, relax, and take care of yourself in Florence and...
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Shopping
Florence shopping is vibrant and alive. From tranquil Rogersville to historic Downtown Florence,...
Be Inspired
Follow this itinerary for a full day of inspirational exploration.
Course of Action
Find out where to play golf in Florence, AL and the Shoals.
Live Music
The Shoals is known for its live music. You never know what well-known musician might make an...
We've got that
Muscle Shoals Sound
FAME Studios, Muscle Shoals Sound, and a host of other recording studios made Muscle Shoals, Alabama, the Hit Recording Capital of the World in the 1960s and beyond. And it didn’t stop there – today, there are recording studios all over the Muscle Shoals region, still making hits and propelling artists to fame.
Feel the beat!
Feel
The Shindig
Every year since 2009, we have gathered our friends from the communities of music, food, fashion and art for a hot summer weekend celebration in Florence, Alabama.
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