Friday Night Stars & Guitars: The Midnighters
Join us in beautiful Wilson Park for live music featuring The Midnighters. "Music in the Park" is a...
Movies at the Amphitheater: Wicked
Bring your lawn chairs, your family, and your smile—this event is completely FREE and open to the...
Early Settlers Tour
Join historian Rickey Butch Walker for an engaging tour exploring the early history of northwest...
Helen Keller Festival 2025
Join us in downtown Tuscumbia for the 47th annual Helen Keller Festival! The festival starts in...
Beats & Eats: Katlyn Barnes
The Muscle Shoals Parks and Recreation Department is thrilled to announce the launch of a new...
Friday Night Stars & Guitars: Howell Sledge & The Revue
Join us in beautiful Wilson Park for live music featuring Howell Sledge & The Revue. "Music in the...
Beats & Eats: Lucie Tiger
The Muscle Shoals Parks and Recreation Department is thrilled to announce the launch of a new...
42nd Annual Spirit of Freedom Celebration
Celebrate the 4th of July with a full day of family-friendly fun, featuring a variety of food...
Beats & Eats: Taylor Grace
The Muscle Shoals Parks and Recreation Department is thrilled to announce the launch of a new...
Movies at the Amphitheater
Bring your lawn chairs, your family, and your smile—this event is completely FREE and open to the...
Beats & Eats: Trey Nichols
The Muscle Shoals Parks and Recreation Department is thrilled to announce the launch of a new...
Beats & Eats: Ty Moore
The Muscle Shoals Parks and Recreation Department is thrilled to announce the launch of a new...
Discover The Shoals
Events Calendar
What’s happening in Florence, AL and The Shoals?
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Outdoors
Discover outdoor adventure and reconnect with nature in our...
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Explore Eat and Drink
Small, intimate restaurants with farm-to-table selections....
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Muscle Shoals Sound
FAME Studios, Muscle Shoals Sound, and a host of other...
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Spas & Wellness
Slow down, relax, and take care of yourself in Florence and...
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Shopping
Florence shopping is vibrant and alive. From tranquil Rogersville to historic Downtown Florence,...
Be Inspired
Follow this itinerary for a full day of inspirational exploration.
Live Music
The Shoals is known for its live music. You never know what well-known musician might make an...
Course of Action
Find out where to play golf in Florence, AL and The Shoals.
eBike Rentals
Cycle your way through The Shoals on a pedal-assisted eBike. Enjoy the trails of the TVA Reservation, Wildwood Park, McFarland Park, River Heritage Trail or through the city!
Mavis' Movin' & Groovin' Bus Tours
Have you ever wondered who the makers and shapers were for the City of Florence and The Shoals? Hop aboard the Mavis Tour Bus and take a ride back in time to hear some of the legendary stories of our area! She and her team will take you there!
Summer Weekend Itinerary in The Shoals
Get ready for summer weekend fun in The Shoals! Whether...
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Florence, Alabama Named No.1 Best Small College Town By USAToday 10Best
Florence has officially been named the No. 1 Best Small...
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Top 5 Free Things to Do
Find the top free things to do in Florence and The Shoals....
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Girls' Weekend Getaway in The Shoals ♥
Grab your girlfriends and head to The Shoals for a trip to...
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Unforgettable Scenic Drives in The Shoals
In addition to our historic attractions and local...
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