Shoals Storytelling Festival
Back for its 14th year, the 2025 Shoals Storytelling Festival is shaping up to be the best one...
Arts Alive
Join us in Wilson Park for Arts Alive 2025! The fun starts Saturday, May 17, 9 a.m. – 5 p.m. and...
Arts Alive Garden Party
Join us in the Kennedy-Douglass Sculpture Garden for an evening of celebration! Enjoy catering from...
Music in the Park: Jacob Adams
Join us in beautiful Wilson Park for live music featuring Jacob Adams. "Music in the Park" is...
Florence Historic Walking Tours: UNA Campus
Tour begins at the Harrison-Plaza Fountain at 10:00 am. This tour is led by Billy Warren. The...
Music in the Park: The Cadillacs
Join us in beautiful Wilson Park for live music featuring The Cadillacs. "Music in the Park"...
7th Annual Food Truck Festival
Mark your calendars — it’s almost time!Join us for the 7th Annual Children's Museum...
Shoalsfest
Jason Isbell has announced the fourth edition of ShoalsFest, which will make its return to...
Discover The Shoals
Events Calendar
What’s happening in Florence, AL and The Shoals?
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Outdoors
Discover outdoor adventure and reconnect with nature in our...
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Explore Eat and Drink
Small, intimate restaurants with farm-to-table selections....
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Muscle Shoals Sound
FAME Studios, Muscle Shoals Sound, and a host of other...
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Spas & Wellness
Slow down, relax, and take care of yourself in Florence and...
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Shopping
Florence shopping is vibrant and alive. From tranquil Rogersville to historic Downtown Florence,...
Be Inspired
Follow this itinerary for a full day of inspirational exploration.
Live Music
The Shoals is known for its live music. You never know what well-known musician might make an...
Course of Action
Find out where to play golf in Florence, AL and The Shoals.
eBike Rentals
Cycle your way through The Shoals on a pedal-assisted eBike. Enjoy the trails of the TVA Reservation, Wildwood Park, McFarland Park, River Heritage Trail or through the city!
Mavis' Movin' & Groovin' Bus Tours
Have you ever wondered who the makers and shapers were for the City of Florence and The Shoals? Hop aboard the Mavis Tour Bus and take a ride back in time to hear some of the legendary stories of our area! She and her team will take you there!
Florence, Alabama Named No.1 Best Small College Town By USAToday 10Best
Florence has officially been named the No. 1 Best Small...
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Spring Fun in The Shoals
Spring is just around the corner, and if you're dreaming of...
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Girls' Weekend Getaway in The Shoals ♥
Grab your girlfriends and head to The Shoals for a trip to...
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Unforgettable Scenic Drives in The Shoals
In addition to our historic attractions and local...
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Top 5 Free Things to Do
Find the top free things to do in Florence and The Shoals....
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What’s for Lunch in the Shoals?
Hungry for lunch? No worries – we've got you covered. Check...
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What To Do On a Rainy Day in The Shoals
April showers bring May flowers, they say. But what do they...
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