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Florence Tourism can help your event planning process run smoother.

Sport & Event Services

Our team can assist you with:

  • Information on area facilities
  • Hotel and venue proposals
  • Contacting local sport organizations
  • Arrange site inspections of facilities, venues and hotels
  • Provide tourism materials like maps and pamphlets

Request for Proposal

Please fill out the form below and someone from the Florence/Lauderdale CVB will get back to you ASAP.

When will you be visiting our area?

Is this your first visit to Florence, AL?
What kind of information would you like?

Event Resume

Through collaboration between Florence Tourism and the City of Florence, the Major Events Office is enjoying successes from the joint strategy of “bid more, win more, host more”, and is proud to host a variety of events.

  • High School World Fishing Finals
    • 2016/2017/2018/2019
  • AHSAA Regional Softball Tournament
    • 2019/2020
  • Renaissance Man Triathlon
    • 2016/2017/2019
  • Dragon Boat Festival
    • 2016/2017/2018/2019
  • Cabela’s Boat US Collegiate Bass Fishing Championship
    • 2016/2017/2019/2020
  • Alabama Bass Trail Fishing Tournament
    • 2016/2017/2018/2019
  • North Alabama Stars Showcase Basketball Tournament
    • 2016/2017/2018

Why Florence

Florence is the home to the University of North Alabama; the oldest 4 year state supported University in the State of Alabama. We are located in the northwest corner of the state and right on the banks of the Tennessee River in a community known as The Shoals. We have a rich sporting heritage as well as music, culture and Native American history.


Contact Info

Florence/Lauderdale Tourism
200 Jim Spain Drive
Florence, AL 35630

Tyler Dolan

Manager, Sport/Event Sales

Phone: 256-740-4141
Toll Free: 888-356-8687
Fax: 256-740-4142