Florence has officially been named the No. 1 Best Small College Town in the U.S. for 2025 by USA TODAY’s 10Best Readers’ Choice Awards! This award shines a spotlight on our beloved Florence and The Shoals, reminding everyone why this corner of Alabama is a hidden gem worth visiting!
Small Town, Lots of Charm
Florence is home to the University of North Alabama, but there’s so much more to discover beyond the scenic campus. As part of The Shoals (a culturally rich region that includes Muscle Shoals, Sheffield, and Tuscumbia,) Florence is built on a foundation of music, creativity, incredible food, and unforgettable Southern hospitality.
For decades, music legends have come to The Shoals, recording hits in iconic studios like FAME, Muscle Shoals Sound, and Cypress Moon. Today, both visitors and locals can catch live music every night across a variety of venues that continue to carry this legacy.
But it’s not just about the music. Florence is known for its charming, walkable downtown, locally owned boutiques, family-friendly festivals, and an inviting atmosphere that makes you feel at home the moment you arrive.
Come See Why We’re #1
Florence’s newest award from USA TODAY only affirms what we've known for years: The Shoals is truly something special. This honor is yours, Florence! To every UNA alum, life-long local, or visitor who voted, it's your love for this town that made it #1! Whether you’re a prospective UNA student, a music lover, or a traveler that loves small town charm, Florence offers a little bit of everything, and we can't wait to have you come experience for yourself!
Check out the article here: https://10best.usatoday.com/aw...