Sports

The Florence-Lauderdale Convention & Visitors Bureau can help your event planning process run smoother.

Sport & Event Services

Our team can assist you with:

Information on area facilities
Hotel and venue proposals
Contacting local sport organizations
Arrange site inspections of facilities, venues and hotels
Provide visitor information - point of interest maps, guides and area attraction brochures

Request for Proposal

Please fill out the form below and someone from the Florence/Lauderdale CVB will get back to you ASAP.

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Is this your first visit to Florence, AL?

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Event Resume

Through collaboration between the Florence/Lauderdale CVB and the City of Florence, the Major Events Office is enjoying successes from the joint strategy of “bid more, win more, host more”, and is proud to host a variety of events.

High School World Fishing Finals
- 2016/2017/2018/2019

AHSAA Regional Softball Tournament
- 2019/2020/2021/2022/2023/2024/2025

Renaissance Man Triathlon
- 2016/2017/2019
Cabela’s Boat US Collegiate Bass Fishing Championship
- 2016/2017/2019/2020
Alabama Bass Trail Fishing Tournament
- 2016/2017/2018/2019
North Alabama Stars Showcase Basketball Tournament
- 2016/2017/2018

Guaranteed Rate Bassmaster Elite
- 2021

Babe Ruth World Series
- 2024/2025

Cal Ripken World Series
- 2024/2025

Why Florence?

Florence is the home to the University of North Alabama, a Division 1 University in the NCAA Big South Conference ; the oldest 4 year state supported University in the State of Alabama. We are located in the northwest corner of the state and right on the banks of the Tennessee River in a community known as The Shoals. We have a rich sporting heritage as well as music, culture and Native American history. It's home to the Florence Sportsplex with eight, state-of-the-art softball and baseball fields and six soccer pitches. The Shoals area has three disc golf courses and 27 tennis courts in the Florence area alone.