Loading your recommendations…


Florence Tourism can help your event planning process run smoother.

Sport & Event Services

Our team can assist you with:

  • Information on area facilities
  • Hotel and venue proposals
  • Contacting local sport organizations
  • Arrange site inspections of facilities, venues and hotels
  • Provide visitor information - point of interest maps, guides and area attraction brochures

Request for Proposal

Please fill out the form below and someone from the Florence/Lauderdale CVB will get back to you ASAP.

When will you be visiting our area?

Is this your first visit to Florence, AL?
What kind of information would you like?

Event Resume

Through collaboration between the Florence/Lauderdale CVB and the City of Florence, the Major Events Office is enjoying successes from the joint strategy of “bid more, win more, host more”, and is proud to host a variety of events.

  • High School World Fishing Finals
    • 2016/2017/2018/2019
  • AHSAA Regional Softball Tournament
    • 2019/2020
  • Renaissance Man Triathlon
    • 2016/2017/2019
  • Cabela’s Boat US Collegiate Bass Fishing Championship
    • 2016/2017/2019/2020
  • Alabama Bass Trail Fishing Tournament
    • 2016/2017/2018/2019
  • North Alabama Stars Showcase Basketball Tournament
    • 2016/2017/2018
  • Guaranteed Rate Bassmaster Elite
    • 2021

Why Florence?

Florence is the home to the University of North Alabama, a Division 1 University in the NCAA Big South Conference ; the oldest 4 year state supported University in the State of Alabama. We are located in the northwest corner of the state and right on the banks of the Tennessee River in a community known as The Shoals. We have a rich sporting heritage as well as music, culture and Native American history. It's home to the Florence Sportsplex with eight, state-of-the-art softball and baseball fields and six soccer pitches. The Shoals area has three disc golf courses and 27 tennis courts in the Florence area alone.


Contact Info

Florence/Lauderdale Convention & Visitors Bureau
200 Jim Spain Drive
Florence, AL 35630

Tyler Dolan

Senior Sales Manager, Sport + Travel Trade

Phone: 256-740-4141
Toll Free: 888-356-8687
Fax: 256-740-4142