Florence Tourism can help your event planning process run smoother.
Sport & Event Services
Our team can assist you with:
- Information on area facilities
- Hotel and venue proposals
- Contacting local sport organizations
- Arrange site inspections of facilities, venues and hotels
- Provide visitor information - point of interest maps, guides and area attraction brochures
Request for Proposal
Please fill out the form below and someone from the Florence/Lauderdale CVB will get back to you ASAP.
Through collaboration between the Florence/Lauderdale CVB and the City of Florence, the Major Events Office is enjoying successes from the joint strategy of “bid more, win more, host more”, and is proud to host a variety of events.
- High School World Fishing Finals
- AHSAA Regional Softball Tournament
- Renaissance Man Triathlon
- Cabela’s Boat US Collegiate Bass Fishing Championship
- Alabama Bass Trail Fishing Tournament
- North Alabama Stars Showcase Basketball Tournament
- Guaranteed Rate Bassmaster Elite
Florence is the home to the University of North Alabama, a Division 1 University in the NCAA Big South Conference ; the oldest 4 year state supported University in the State of Alabama. We are located in the northwest corner of the state and right on the banks of the Tennessee River in a community known as The Shoals. We have a rich sporting heritage as well as music, culture and Native American history. It's home to the Florence Sportsplex with eight, state-of-the-art softball and baseball fields and six soccer pitches. The Shoals area has three disc golf courses and 27 tennis courts in the Florence area alone.
Florence/Lauderdale Convention & Visitors Bureau
200 Jim Spain Drive
Florence, AL 35630
Senior Sales Manager, Sport + Travel Trade
Toll Free: 888-356-8687