Posted on January 9, 2017


Florence/Lauderdale Tourism – 256-740-4141


The first Swampette tour in 2017 will feature a tour of the newly renovated 3614 Jackson Hwy Studio. The tour of music heritage venues in the Shoals area, sponsored by Florence/Lauderdale Tourism, is set for January 21 at 1 p.m., leaving from the Visitor Center in McFarland Park in Florence. 

The tour is led by “Swampette” Judy Hood, the wife of bass player David Hood, one of the famous Swampers — a group of session musicians who crafted the Muscle Shoals Sound. Traveling on a trolley bus called “The Trolley of Tunes,” the tour will include visits to the Alabama Music Hall of Fame, FAME Studios and 3614 Jackson Highway, which was the home to Muscle Shoals Sound Studios. Refreshments will be served starting at 12:30 p.m.  Cost is $35 per person.

The historic 3614 Jackson Hwy – Muscle Shoals Sound music studio was opened in 1969 by the Muscle Shoals Rhythm Section – Jimmy Johnson, David Hood, Roger Hawkins and Barry Beckett. The Rolling Stones, the Staple Singers, Bob Seger, Leon Russell, Willie Nelson, Paul Simon, Boz Scaggs and Traffic recorded there just to name a few. The studio has been restored with a grant from Beats by Dr. Dre and includes vintage recording equipment. 

Seating is limited and seats fill fast, so reservations are recommended. Call the Tourism Office at 256-740-4141.



Posted on January 4, 2017

FLORENCE, Ala. –The public is invited to meet 2016 Harlon Hill Trophy winner Justin Dvorak of the Colorado School of Mines at the Florence/Lauderdale Tourism Visitor’s Center in McFarland Park on Friday, January 6 at 9:30 a.m. The event is free and open to everyone.

Dvorak is the 31st winner of the award, created in 1986 and named for Shoals native Harlon Hill. Dvorak will officially receive the award at 11:30 Friday at a luncheon at the University of North Alabama.

Dvorak, a native of Tomball, Texas, led his team to a share of the Rocky Mounatin Athletic Conference title and Colorado School of Mines advanced to the second round of the NCAA playoffs. Mines was second in the nation in points per game (47.5) and passing yards per game (359.8) and first in total offense with 566.8 yards per game.

Dvorak was first-team All-American by the Associated Press and the Division II Conference Commissioner’s Association, named RMAC Offensive Player of the Year in his final season, as well as D2CCA Super Region 4 Offensive Player of the Year. He led NCAA Division II with 4,584 passing yards and 53 touchdowns, rushing for eight more. His 380.2 total offense yards per game ranks second in D-II and his 172.4 rating is sixth.

Dvorak also led the nation with 366 points responsible for. He enjoyed a record-breaking season as he established the Mines and RMAC career records for passing yards (13,466), total offense yards (14,608), and passing touchdowns (134); the latter mark ranks second all-time in D-II. Dvorak threw for four or more touchdowns 10 times and five or more five times.

Dvorak becomes the second Hill Trophy winner from the Colorado School of Mines, joining 2004 winner Chad Friehauf. He also gives the RMAC its fourth Hill winner in the last 13 years, with Chadron State’s Danny Woodhead winning in 2006 and 2007.

Rodney Atkins Films Video in Florence

Posted on September 30, 2015


A music video featuring award-winning country music singer/songwriter Rodney Atkins’ new song “Eat Sleep Love You Repeat” which was filmed in Florence earlier this year has been released today. Florence locations in the video include Shoals Theatre, the historic marker on Mobile Plaza, parts of Court Street and Gunwaleford Road, as well as the Limestone House Bed & Breakfast and Trinity Episcopal Church. This is the first in a series of videos including Florence venues that will be released.

Florence Tourism and the Alabama Tourism Department worked with CMS Nashville to bring the video productions to the Shoals area.

“The recognition of Florence by an acclaimed Country Music Artist like Rodney Atkins only gives our destination more credibility as one of the music icon hotspots in the world,” said Rob Carnegie, President/CEO of Florence-Lauderdale Tourism. “Music and the Shoals are synonymous in nature and we are incredibly proud of that narrative that lives here.”

The video will be serviced to national television outlets along with Rodney Atkins’ social media and online outlets including Facebook, YouTube and more.

About Rodney Atkins

Rodney Atkins is an award-winning country music singer/songwriter whose six chart-topping hits include “Take A Back Road,” “It’s America,” “Cleaning This Gun (Come On In Boy),” “These Are My People,” “Watching You” and “If You’re Going Through Hell (Before the Devil Even Knows).” His fourth studio album, Take A Back Road, yielded Atkins’ fastest-rising single to date with the title track. He released his new album, Rodney Atkins – Greatest Hits, via Curb Records in February. For more information and the latest updates, visit
or follow online @RodneyAtkins.

“Night at the Museum” brings AMHOF to life

Posted on February 18, 2015


Tuscumbia, AL… Have you ever been in a museum after dark? Come spend the evening with Elvis, The Temptations and Hank Williams at the Alabama Music Hall of Fame’s first interactive tour,  “A Night at the Museum.” Stroll through Alabama’s music history, see the legends come to life and hear their unforgettable stories.

Alabama Music Hall of Fame manager, Dixie Griffin said, “We are tickled to offer this new event that allows children to learn about Alabama’s rich music heritage in a fun and involved way. We are thrilled to partner with Dr. Beth Garfrerick’s past and present Campaigns class from UNA as we plan and pull this event together. They have been a tremendous help.”

The event will be Saturday, March 14, 6pm, at the Alabama Music Hall of Fame, Hwy 72 W in Tuscumbia. Admission is $10 per person, which includes interactive tour, movie and refreshments. RESERVATIONS MUST BE MADE BY MARCH 10, 2015 BECAUSE OF LIMITED CAPACITY!

For reservations and information, call 256-381-4417.

20th Anniversary of Tourism and Awards

Posted on December 17, 2014


December 17, 2014

Sweet Home Alabama Santa Comes to Town!

The Florence/Lauderdale Tourism Office is pleased to announce $20,000 in grant awards from former

Senator Tammy Irons and former Representative Greg Burdine as part of Alabama Tourism

Department’s promotion of Alabama’s tourism treasures. The tourism staff assisted Senator Irons and

Representative Burdine in writing the grants.

Forks of Cypress Walking Tour $2,500

May Days $2,500

Frank Lloyd Wright Weekend $1,500

Swamp Fest $1,500

River Bottom Swamp Romp $1,500

BoatUS Collegiate Bass Championship $1,500

Fishers of Men Legacy Tournament $1,500

Renaissance Man Triathlon $1,500

Killen Founders Day $1,500

St. Florian Oktoberfest $1,500

Alabama Renaissance Faire $1,000

George Lindsey Film Festival $1,000

Shoals Symphony: UNA Honor Orchestra $1,000

According to the latest Economic Impact Study by the Alabama Tourism Department,

more than 22.4 million people visit the state each year, generating over $9.3 billion in

expenditures within Alabama and helping to provide more than 169,000 jobs for

Alabama families.

For more information: Debbie Wilson 256-740-4141