Thank you for your interest and welcome to the Press Room for the Florence/Lauderdale Convention & Visitors Bureau.

Media representatives will find the latest news releases, browse through interesting and unique story ideas and see how Florence, Alabama is featured in the news.

We offer a wealth of story ideas from our Famous Places & Faces (W.C. Handy, Helen Keller and the only Frank Lloyd Wright house in Alabama) to Muscle Shoals music history to one-of-a-kind attractions like Tom’s Wall.

Planning a visit? We will be happy to assist with itinerary planning, accommodations and attraction admission.

Our main goal is to assist the media however necessary, and our press room provides easy access to valuable resources and information.

Story Ideas


Muscle Shoals Has Got The Swampers

The music heritage in Florence, Alabama (part of the Shoals area) has seen a resurgence in the past year with the release of the “Muscle Shoals” documentary. Located alongside the Tennessee River, Muscle Shoals, Alabama has helped create some of the most important and resonant songs of all time. Overcoming crushing poverty and staggering tragedies, Rick Hall brought black and white together to create music for the generations. He is responsible for creating the “Muscle Shoals Sound” and The Swampers, the house band at FAME Studios. Muscle Shoals’ magnetism and mystery still remain influential in the music industry today. Dr. Dre of Beats Electronics has invested in the renovation and restoration of the former Muscle Shoals Sound studio.

Famous Faces and Famous Places

In addition to the Muscle Shoals Sound, this area is the birthplace of W.C. Handy (“Father of the Blues”) and Helen Keller (“The First Lady of Courage”). Both of their homes are open to the public. Handy was born in a humble two-room cabin. The pump where Helen Keller said her first words still stands at her home, where “The Miracle Worker” play is performed on the grounds each summer.

Robert Trent Jones Golf Trail in the Shoals

Two spectacular championship courses, the Fighting Joe and the Schoolmaster, overlook sparkling Wilson Lake and the Tennessee River. Some of the best public golf on the earth, they are part of the largest golf construction project ever attempted. Play both courses-plus to get the full treatment with a luxurious clubhouse, fine dining, beautifully stocked pro shop, and nearby grand resort at the Marriott Shoals in Florence.

Frank Lloyd Wright Usonian Treasure

A genuine work of art – from the floors to the furnishings to the faucets – the Frank Lloyd Wright designed Rosenbaum House is one of the purest examples of Wright’s Usonian design. Built in 1939, this significant structure is cypress, glass, and brick and still has original hardware and furnishings designed by Wright. Originally built for $12,000 as an affordable, middle-class home, the house is the only Wright design open to the public in the Southeastern United States.

Tom’s Wall

Since 1988, Tom Hendrix has been building a thick, low, snaky wall out of 8.5 million pounds of individual rocks to honor his Native American great-great-grandmother, the only known person banished during the Trail of Tears who walked back home to North Alabama. The amazing stone wall is Hendrix’s tribute to her and to all Native American women.

Travel Photos

Sportsman’s News: Adventures on a Budget – Cold Water, Hot Action
February 3, 2017

Page 46, In the right spot, anglers fishing Pickwick Lake can fish three states at once without moving the boat and possibly catch more than a dozen species in one... Read more »

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t-t2_frank_lloyd_wright's_rosenbaum_16882_mobi 25 Best Things to do in Alabama
February 1, 2017

The Rosenbaum House is the only structure in Alabama designed by Frank Lloyd Wright and the only house of its kind in the southeast that can be viewed by the... Read more »

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USA TODAY: Picturesque small towns in every state
January 20, 2017

Alabama: Florence sits on the Tennessee River in North Alabama and is a gateway to Helen Keller’s home in nearby Tuscumbia and Muscle Shoals’ tremendous music scene.

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The Tennessean: Music fans might enjoy day trip to Muscle Shoals
January 12, 2017

During the cold, wintery weather of Nashville, which I suppose is 67 degrees as of late, we are all dreaming of sandy beaches, glorious music festivals, long days on the... Read more »

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January 9, 2017

Florence/Lauderdale Tourism – 256-740-4141 FIRST 2017 SWAMPETTE TOUR ON JANUARY 21 FEATURES NEWLY RENOVATED 3614 JACKSON HWY STUDIO TOUR The first Swampette tour in 2017 will feature a tour of... Read more »

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January 4, 2017

FLORENCE, Ala. –The public is invited to meet 2016 Harlon Hill Trophy winner Justin Dvorak of the Colorado School of Mines at the Florence/Lauderdale Tourism Visitor’s Center in McFarland Park... Read more »

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Rodney Atkins Films Video in Florence
September 30, 2015

A music video featuring award-winning country music singer/songwriter Rodney Atkins’ new song “Eat Sleep Love You Repeat” which was filmed in Florence earlier this year has been released today. Florence... Read more »

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“Night at the Museum” brings AMHOF to life
February 18, 2015

Tuscumbia, AL… Have you ever been in a museum after dark? Come spend the evening with Elvis, The Temptations and Hank Williams at the Alabama Music Hall of Fame’s first interactive tour,... Read more »

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Randa Simpson

Manager, Media Relations

Florence/Lauderdale Convention & Visitors Bureau
200 Jim Spain Drive
Florence, AL 35630

Phone: 256-740-4141
Toll Free: 888-356-8687
Fax: 256-740-4142