Thank you for your interest and welcome to the Press Room for the Florence/Lauderdale Convention & Visitors Bureau.

Media representatives will find the latest news releases, browse through interesting and unique story ideas and see how Florence, Alabama is featured in the news.

We offer a wealth of story ideas from our Famous Places & Faces (W.C. Handy, Helen Keller and the only Frank Lloyd Wright house in Alabama) to Muscle Shoals music history to one-of-a-kind attractions like Tom’s Wall.

Planning a visit? We will be happy to assist with itinerary planning, accommodations and attraction admission.

Our main goal is to assist the media however necessary, and our press room provides easy access to valuable resources and information.

Story Ideas


Muscle Shoals Has Got The Swampers

The music heritage in Florence, Alabama (part of the Shoals area) has seen a resurgence in the past year with the release of the “Muscle Shoals” documentary. Located alongside the Tennessee River, Muscle Shoals, Alabama has helped create some of the most important and resonant songs of all time. Overcoming crushing poverty and staggering tragedies, Rick Hall brought black and white together to create music for the generations. He is responsible for creating the “Muscle Shoals Sound” and The Swampers, the house band at FAME Studios. Muscle Shoals’ magnetism and mystery still remain influential in the music industry today. Dr. Dre of Beats Electronics has invested in the renovation and restoration of the former Muscle Shoals Sound studio.

Famous Faces and Famous Places

In addition to the Muscle Shoals Sound, this area is the birthplace of W.C. Handy (“Father of the Blues”) and Helen Keller (“The First Lady of Courage”). Both of their homes are open to the public. Handy was born in a humble two-room cabin. The pump where Helen Keller said her first words still stands at her home, where “The Miracle Worker” play is performed on the grounds each summer.

Robert Trent Jones Golf Trail in the Shoals

Two spectacular championship courses, the Fighting Joe and the Schoolmaster, overlook sparkling Wilson Lake and the Tennessee River. Some of the best public golf on the earth, they are part of the largest golf construction project ever attempted. Play both courses-plus to get the full treatment with a luxurious clubhouse, fine dining, beautifully stocked pro shop, and nearby grand resort at the Marriott Shoals in Florence.

Frank Lloyd Wright Usonian Treasure

A genuine work of art – from the floors to the furnishings to the faucets – the Frank Lloyd Wright designed Rosenbaum House is one of the purest examples of Wright’s Usonian design. Built in 1939, this significant structure is cypress, glass, and brick and still has original hardware and furnishings designed by Wright. Originally built for $12,000 as an affordable, middle-class home, the house is the only Wright design open to the public in the Southeastern United States.

Tom’s Wall

Since 1988, Tom Hendrix has been building a thick, low, snaky wall out of 8.5 million pounds of individual rocks to honor his Native American great-great-grandmother, the only known person banished during the Trail of Tears who walked back home to North Alabama. The amazing stone wall is Hendrix’s tribute to her and to all Native American women.

Travel Photos

The Clarion-Ledger: Where’s America’s best hot dog? (Hint: It’s in the South.)
July 9, 2017

There are some things that can’t be explained. I can’t tell you how magnets work. I couldn’t begin to describe how black holes function, why people ever watched a television... Read more »

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BlogLovin’: Southern Stays: Marriott Shoals Hotel and Spa
July 6, 2017

While we usually don’t feature chain hotels, the Marriott Shoals Hotel and Spa in Florence, Alabama is unlike any other from the brand.

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Travel The US – Eight of the best music experiences
July 5, 2017

You know a studio has done some pretty serious business when it can count the Rolling Stones, Bob Dylan, Rod Stewart, Aretha Franklin and Lynyrd Skynyrd among the artists to... Read more »

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USA Today: Southern Towns with Real Character
July 2, 2017

Each of these stunning Southern towns are charming, historic, and full of character. Find gorgeous scenic views, elegant mansions, and tons of wildlife in these top-rated small towns. Take a... Read more »

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Alabama Music Hall of Fame Sets Stage for Future Outdoor Events
March 2, 2017

For Immediate Release: Alabama Music Hall of Fame Sets Stage for Future Outdoor Events   Repairs are finished on the event stage at the Alabama Music Hall of Fame. The... Read more »

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The Decoys featuring The Muscle Shoals Horns & Donnie Fritts – Live at the NuttHouse, Friday 3/3/17
February 27, 2017

PRESS RELEASE February 27,2017 PRIME Properties Realty & Auction LLC presents The Decoys featuring the Muscle Shoals Horns and special guest Donnie Fritts Live at the NuttHouse Friday, March 3 @ 7:30 PM (Doors... Read more »

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January 9, 2017

Florence/Lauderdale Tourism – 256-740-4141 FIRST 2017 SWAMPETTE TOUR ON JANUARY 21 FEATURES NEWLY RENOVATED 3614 JACKSON HWY STUDIO TOUR The first Swampette tour in 2017 will feature a tour of... Read more »

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January 4, 2017

FLORENCE, Ala. –The public is invited to meet 2016 Harlon Hill Trophy winner Justin Dvorak of the Colorado School of Mines at the Florence/Lauderdale Tourism Visitor’s Center in McFarland Park... Read more »

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Randa Simpson

Manager, Media Relations

Florence/Lauderdale Convention & Visitors Bureau
200 Jim Spain Drive
Florence, AL 35630

Phone: 256-740-4141
Toll Free: 888-356-8687
Fax: 256-740-4142