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Welcome to the Shoals!

No matter what type of things you’re interested in, we have things of interest for you. The wonderful thing about this corner of the state of Alabama is our variety.

Find Your Voice
From The Heart


Florence shopping is vibrant and alive. From tranquil Rogersville to historic Downtown Florence,...

Be Inspired

Follow this itinerary for a full day of inspirational exploration.

Course of Action

Find out where to play golf in Florence, AL and the Shoals.

Live Music

The Shoals is known for its live music. You never know what well-known musician might make an...


We've got that

Muscle Shoals Sound

FAME Studios, Muscle Shoals Sound, and a host of other recording studios made Muscle Shoals, Alabama, the Hit Recording Capital of the World in the 1960s and beyond. And it didn’t stop there – today, there are recording studios all over the Muscle Shoals region, still making hits and propelling artists to fame.

Feel the beat!

Get Your

Singing River Swag!

The Shoals Shop was inspired by the diverse, creative culture that is the heartbeat of The Shoals. A brand designed to evolve alongside the city it celebrates, with unpretentious offerings crafted for everyone.