Local Links

Reports & Documents

• 2026 Marketing Plan

• 2025 Marketing Plan
  

• 2024 Marketing Plan

• 2023 Marketing Plan

• 2022 Marketing Plan

Local Government & Organizations Links

• City of Florence: www.florenceal.org
• Rogersville, Alabama: www.rogersvillealabama.org
• Economic Development Authority: www.seda-shoals.com
• Shoals Chamber of Commerce: www.shoalschamber.com
• Downtown Florence Unlimited www.downtownflorenceunlimited.com
• Tennessee Valley Authority: www.tva.gov
• Florence Main Street www.florencemainstreet.org

Airport

• Northwest Alabama Regional Airport: www.flytheshoals.com

Attractions & Events

• Florence Arts & Museums: www.florencealmuseums....
• First Fridays in Florence: www.downtownflorencealliance.com
• W.C. Handy Festival: www.wchandymusicfestival.org
• Frank Lloyd Wright’s Rosenbaum House: www.wrightinalabama.com
  
• Alabama Music Hall of Fame: www.alamhof.org
• Helen Keller’s Birthplace: www.helenkellerbirthplace.org
• Robert Trent Jones Golf Trail of the Shoals: www.rtjgolf.com
  

Outdoor Recreation

• Tennessee RiverLine: tnriverline.org

The Arts

• Tennessee Valley Art Association: www.tennesseevalleyarts.org
• The Shoals Symphony Orchestra: www.una.edu/shoals-symphony
• Shoals Theatre: http://theshoalstheatre.org/

Education

• University of North Alabama: www.una.edu
  
• Muscle Shoals National Heritage Area: msnha.una.edu
• Alabama Heritage: www.alabamaheritage.com
• Heritage Preservation Inc.
• Shoals History

Hospitals/Healthcare

• Eliza Coffee Memorial Hospital: www.chgroup.org
• Helen Keller Hospital: www.helenkeller.com
• Shoals Hospital: www.namcshoals.com
• North Alabama Medical Center: www.namccares.com

Alabama Convention & Visitor’s Bureaus

• Alabama Gulf Coast: www.gulfshores.com and www.orangebeach.com
• Alabama Tourism and Travel: www.alabama.travel
• Athens CVB: www.tourathens.com
• Auburn–Opelika CVB: http://www.aotourism.com
• Colbert County CVB: www.colbertcountytourism.org
• Decatur CVB: www.decaturcvb.org
• Dothan CVB: www.
• Foley CVB: www.foleycvb.com
• Fort Payne: www.tourdekalb.com
• Gadsden–Etowah Tourism: www.gadsden-etowahtourismboard.com
• Greater Birmingham CVB: www.sweetbirmingham.com
• Guntersville CVB: explorelakeguntersville.com
• Huntsville/Madison CVB: www.huntsville.org
• Mobile CVB: www.mobile.org
• Montgomery Area Visitors Center: www.visitingmontgomery.com
• North Alabama Tourism Association: www.northalabama.org
• Tuscaloosa CVB: www.tcvb.org